
Move over coffee, there is a new morning staple in town!
Matcha is rapidly gaining popularity as the go-to beverage for health-conscious individuals, influencers, and even top models. But what makes this vibrant green powder so special? And more importantly, is it a better choice than coffee? Let’s dive into the world of matcha and find out why it’s taking over brunch menus all over the world.

What is Matcha?
Matcha is a finely ground green tea powder that originates from Japan and has been a staple in Japanese culture for centuries. It is traditionally used in tea ceremonies, where it is whisked with hot water to create a smooth and frothy drink. Unlike traditional green tea, where leaves are steeped and discarded, matcha involves consuming the entire leaf in powdered form. This process not only enhances its flavor but also significantly boosts its nutritional profile, delivering a higher concentration of antioxidants, vitamins, and minerals.
The cultivation process of matcha is also unique. The tea plants are shaded for about three weeks before harvesting, which increases their chlorophyll content and gives matcha its distinctive bright green color. This shading process also boosts the production of L-theanine, an amino acid responsible for matcha’s calming effects. Once harvested, the leaves are carefully dried and stone-ground into a fine powder, ensuring the highest quality and nutrient retention.
Matcha is known for its umami-rich taste, a delicate balance of sweetness and earthiness with a slight vegetal note. Depending on its grade, matcha can be enjoyed in a variety of ways — from traditional hot tea to modern lattes, smoothies, and even desserts. Its versatility and health benefits have made it a favorite among wellness enthusiasts and food lovers.
Coffee vs. Matcha: Which one is the better morning go-to?
Both coffee and matcha contain caffeine, but the way your body processes them is entirely different. A standard cup of coffee contains around 95 mg of caffeine, while a serving of matcha has approximately 35 mg. Although this might seem like a disadvantage, matcha provides a more balanced and sustained energy release.

Why? Because matcha contains L-theanine, an amino acid that promotes calm alertness and reduces the crashes often associated with coffee. Instead of a sharp spike in energy followed by a crash, matcha delivers smooth and sustained focus throughout the day.
The health benefits of matcha
Matcha is packed with antioxidants, specifically catechins like EGCG, which help fight or neutralize unstable molecules that can damage cells in the body and promote overall health. This high concentration of antioxidants makes matcha a powerful tool for supporting the immune system and maintaining youthful skin.
Drinking matcha can also boost metabolism, helping the body burn fat more efficiently. Studies suggest that matcha enhances thermogenesis, the body’s natural way of producing energy from calories, making it a favorite among those looking to maintain a healthy weight.
Unlike coffee, which can sometimes cause stomach discomfort due to its acidity, matcha is gentler on the digestive system. Its soothing properties support gut health and provide a more comfortable alternative for those with sensitive stomachs.

Another significant benefit of matcha is its ability to enhance mood and focus. The combination of caffeine and L-theanine works synergistically to provide mental clarity, relaxation, and a steady state of alertness without the anxious side effects often experienced with coffee.
Additionally, matcha is rich in chlorophyll, the pigment responsible for its vibrant green color. Chlorophyll acts as a natural detoxifier, helping the body eliminate toxins and promote clearer skin. Regular consumption of matcha can contribute to a more radiant and healthier complexion.
How to enjoy matcha?
One of the best things about matcha is its versatility. Whether you enjoy it as a warm and creamy matcha latte or a refreshing iced matcha with almond milk, there are countless ways to incorporate it into your daily routine. Beyond drinks, matcha can be used as an ingredient in smoothie bowls, baked goods like cookies and cakes, and even in savory dishes for an extra nutrient boost.
Američki keks umočen u kremasti matcha latte
At Jo & The Sisters Morning Club, we’re embracing the matcha movement with our carefully curated matcha lattes and matcha-infused treats. Whether you’re looking for a gentle caffeine kick or a nutrient-packed start to your day, matcha is here to shake up your morning routine.
The Verdict: Is Matcha the Better Choice?
While coffee remains a beloved classic, matcha offers a more balanced and conscious alternative. Its ability to provide sustained energy, enhance focus, and promote overall well-being makes it a strong contender for the ultimate morning beverage.
If you’re looking to switch up your routine, why not give matcha a try? Your body and your Instagram feed will thank you. Are you ready to join the matcha movement? Visit Jo & The Sisters Morning Club and experience the magic of matcha firsthand.